HALO TOP ICE CREAM RETAILERS FULL
HALO TOP ICE CREAM RETAILERS TRIAL

The campaign had a 17% purchase conversion and of those that did not buy, 47% had future purchase intent.

HALO TOP ICE CREAM RETAILERS FULL

The campaign successfully reached a new audience, with 59% of shoppers first becoming aware of Halo Top ice cream through Shopkick, which was more effective than traditional media in driving awareness. Our Chocolate light ice cream is full of wonderfully scrumptious chocolate taste at only 300 calories per pint, and 100 flavor. The video saw a 95% completion rate and drove activity further down the funnel such as in-store engagements and purchases. LOS ANGELES - Two years after it became America's best-selling grocery store pint, Halo Top ice cream brand is being sold to one of the nation's biggest frozen treat companies, Wells. Find quality frozen products to add to your Shopping List or order online for. Shopkick users were highly engaged with Halo Top content and products throughout their entire shopping journey. Shop for Halo Top Strawberry Light Ice Cream (1 pt) at Dillons Food Stores. Finally, Shopkick served an in-store consumer research study to all shoppers who had engaged with Halo Top products, in order to collect valuable insights for the Halo Top team. Publixs delivery, curbside pickup, and Publix Quick Picks item prices are higher than item prices in physical store locations.

To drive purchase conversion at shelf, Shopkick rewarded shoppers for scanning the product and for uploading a verified receipt. Why not go to the source for your Halo Top Low Fat Ice Cream With Halo Top’s website, all the delicious flavors are.

Store Locator on Official Halo Top Website. This may be because it is frozen and does not store or ship well. We cannot tell you exactly why, but it is not available at all. Next, to drive traffic and in-aisle engagement with Halo Top at multiple retailers, Shopkick leveraged proximity messaging to drive to the frozen aisle and intercept with high impact messaging. No, you cannot buy Halo Top Ice Cream from Amazon. I started to spread the word that my dream of an all ice cream diet was finally becoming a reality. My daily caloric intake would total between 1240 to 1280 calories with 120 grams of protein. Upon completion, shoppers could save the ice cream and be reminded to engage with Halo Top products at their next store visit. Depending on the flavor, a pint of Halo Top has either 240 or 280 calories. Shopkick first built awareness and consideration of the full portfolio of Halo Top flavors through engaging video content, where users earned a small reward for engaging with the video.

HALO TOP ICE CREAM RETAILERS TRIAL

Halo Top has taken note of these complaints and has released a new iteration of its classic light ice cream that's a big transformation from its traditional ice cream recipe. With the launch of this new item, the ice cream brand can cater to the preferences of creamy ice cream lovers while maintaining its lower-calorie status.Halo Top was scaling distribution and looking to build awareness and drive trial of the full portfolio of Halo Top flavors sold at national retailers. One review refers to the ice cream as 'flavored ice.'

Healthline describes the texture as more icy and grainy than competing products and Amazon reviewers on the Vanilla Bean flavor agree, with many stating that when it comes to Halo Top, 'the problem is the texture,' not the flavor. However, because it's made to be healthier than the average ice cream, it doesn't contain as much fat or sugar, making it less creamy. In addition, the product 'freezes harder' than regular ice cream. The company’s US retail sales in 2018 fell 6.4 per cent year on year to. Halo Top is renowned for its light ice cream that is made out of skim milk, erythritol, eggs, prebiotic fiber, cream, organic cane sugar, vegetable glycerin, and organic stevia leaf extract (via Healthline). Bouton says the new rival brands were not totally unwelcome, although their arrival slowed Halo Top’s growth last year.

Halo top ice cream retailers